The Coffee Bean & Tea Leaf
Breakfast
and Coffee
When The Coffee Bean & Tea Leaf (CBTL) approached me to photograph their morning foods campaign, the goal was clear: capture the essence of a perfect morning.
The photography needed to convey the warmth, comfort, and delight that comes with enjoying a delicious breakfast and a freshly brewed cup of coffee or cold brew.
These visuals are showcased across various platforms, from digital display ads to in-store menu boards.
Setting The Scene
Lighting was crucial. We wanted a crisp, natural light that would highlight the textures of the food and the steam rising from the hot breakfast sandwiches as well as the condensation of the iced lattes. Using a large directional key, we achieved a warm, diffused glow that felt like an early morning sunbeam.
Coffee: The Liquid Gold
Capturing the perfect pour was one of the most satisfying shots. We experimented with various angles to get that dynamic swirl as the creamer hits the coffee. The rich, carmel tones of the coffee contrasted beautifully with the lighter background, drawing the viewer’s eye directly to it. We also played with close-ups of the to go cup to emphasize the CBTL logo over the icy drinks.
Breakfast: A Feast for the Eyes
From freshly baked croissants to hearty breakfast burritos, each item needed to be styled to perfection. Working closely with a food stylist, we arranged the dishes to look naturally appealing – with just the right amount of cheese melt.
Our food stylist was meticulous, ensuring every crumb and coffee swirl was in its right place.
Our expertise turned an already beautiful breakfast into delicious menu displays for CBTL, enhancing textures and colors that pop in stores.
I’m grateful to CBTL for the opportunity and to everyone who played a part in bringing this campaign to life.
Here’s to many more perfect mornings, both behind the camera and in front of a delicious breakfast spread!
Photographer: Jennifer Davick
Food Stylist: Marah Abel
Client: Coffee Bean and Tea Leaf
Produced by: Ingredient
