FreshDirect “Good Day”
FreshDirect
“Good Day”
“Food That Delivers You” Campaign
I was thrilled to be commissioned to direct and photograph FreshDirect’s exciting new “Food That Delivers You,” Broadcast, Digital, OLV, and OOH campaign.
My goal was to elevate FreshDirect from a simple grocery delivery service to a premier food brand that enhances food culture and eating excellence.
After all, why settle for mere food delivery when you can experience food that truly delivers you?
Our “Good Day” spot showcases a busy, food-loving New York family preparing dinner with ingredients delivered straight to their door by FreshDirect.
My approach blended beautiful docu-style lifestyle scenes with authentic, slice-of-life food moments.
Picture kids helping their moms unpack groceries, setting the table, and enjoying a delectable family meal of spaghetti made with FreshDirect’s finest ingredients.
I’m excited to share this journey with you!
We chose a stunning brownstone in Brooklyn as our backdrop, utilizing an efficient crew and an incredible cast to bring our vision to life.
It was a truly magical shoot!
Director and Photographer: Jennifer Davick
Producer: Vail Palmer-White
DP: Andy Lillien
Food: Laura Kinsey-Dolph
Props: Kristine Trevino
Production Company: INGREDIENT