Kikkoman Takumi

Takumi

In Japanese, the word takumi means “craftsmanship.” But it’s more than a word. It’s a philosophy- a profound respect for the mastery of a craft. At Kikkoman, this philosophy is a guiding principle for everything the company does— and it is the same principal that guides my work as a food and culinary lifestyle director.

For this campaign, my approach blended gorgeous, taste-forward food footage of Teriyaki Takumi recipes with sound-rich cooking moments in home kitchen environments.

Taste-forward immersive storytelling through cooking and sound.

With flavors like toasted sesame seeds, fragrant diced ginger, and chunks of chopped garlic,

we designed our footage to tempt the senses and show the viewer that Kikkoman Takumi Teriyaki sauces are indeed “crafted for cravability.”

Credits:

Client: Kikkoman
Agency: Ketchum
Director / DP: Jennifer Davick
Producer: Vail Palmer White
Food Stylist: Valerie Aikman-Smith
Prop Stylist: Anne Ross
Production Company: INGREDIENT.

Kikkoman Takumi commercial directed and filmed by Director and Photographer Jennifer Davick