Pepperidge Farmhouse

Pepperidge Farmhouse

Cookies

Melt in Your Mouth Broadcast, Digital, and Social Campaign

This integrated broadcast and social campaign for Pepperidge Farmhouse cookies blend :15 and :06 spots with a series of animated GIFs and still photography.

Our Broadcast spots featured slow, lingering camera moves that allow the eye to rest on these delicious cookies, their texture and their real chocolate chips.

Our social content captured the fun, high energy spirit of cookies and included negative space for copy and design elements.

"The chocolate chip cookie is kind of like the little black dress of the bakery world: It's timeless, you never tire of it, and you can always count on it to make you feel just a little bit better."

-- Rebecca Strong

Creating taste appeal for every channel is what I love doing most as a Director, DP and Still Photographer.

Especially when chocolate chip cookies are involved! 

Credits:

Director + DP: Jennifer Davick
Food Stylist: Robyn Valarik
Prop Stylist: Claire Mack
Rigger: Bernard Manning
Production: Ingredient
Client: Pepperidge Farmhouse
Agency: VMLY&R