FreshDirect “Potato Frittata”

FreshDirect

“Potato Frittata”

“Food That Delivers You” Campaign

This FreshDirect “Potato Frittata” spot blends gorgeous, taste-forward food footage with sound-rich, slice-of-life lifestyle moments of New Yorkers cooking a variety of recipes in their home kitchens and sharing meals with family and friends made with the freshest ingredients sourced by FreshDirect.  

I directed and photographed this as one of 2 spots and 15 still images that bring to life FreshDirect’s new “Food That Delivers You” positioning. 

My docu-style camera work puts the viewer on the cutting board, at the dinner table, and ultimately into the lives of our characters.

This spot blends gorgeous, taste-forward food footage with sound-rich, slice-of-life lifestyle moments.

I worked alongside the agency’s creative team to film a series of broadcast and digital spots, and still photography, that elevated the company from a grocery delivery service to a food brand that is improving food culture and eating excellence.

We filmed in New York City and featured New York artist, Imani Coppola, on the music track for the spots.

A very warm thank you to the agency and creative team on this project.

Because why would you ever settle for just food delivery when you can have food that delivers you?

Credits:

Director and Photographer: Jennifer Davick
Producer: Vail Palmer-White
DP: Andy Lillien
Food: Laura Kinsey-Dolph
Props: Kristine Trevino
Client: FreshDirect
Agency: Curiosity
Production Company: INGREDIENT.