Alexia Frozen Foods

Food

31 May

Food That Makes You

Feel Good

Well, this was a great way to spend a day!

I directed and photographed this series of mouthwatering, chef-inspired recipe videos featuring a variety of the Alexia’s frozen fries.

We showcased the fresh, gourmet appetite appeal and elevated the brand’s style by incorporating strong props, dynamic action, fresh ingredients, multiple camera angles and beautiful light!

Creatively, we orchestrated the perfect food moments and designed the shoot so that we could successfully deliver appetizing and effective :30- and :15-second spots that Alexia is now using to grow its audience across its website, digital and social platforms.

AX042_ALX_seasoned_waffle_cut_fries_on_board_with_sea_salt_with_crushed_black_pepper_and_garlic_and_onions_overhead_02.jpg

AX102_ALX_house_cut_fries_with_sea_salt_on_board_with_romesco_overhead_01.jpg

AX715_ALX_sweet_potato_crinkle_cut_fries_on_board_with_sea_salt_with_crushed_black_pepper_with_roasted_garlic_aioli_overhead_02.jpg

AX161_ALX_yukon_garlic_fries_with_parsley_with_garlic_with_sea_salt_02.jpg

AX016_ALX_organic_oven_crinkles_on_plate_with_sea_salt_with_basil_aioli_overhead_02.jpg

AX068_ALX_seasoned_potato_puffs_on_plate_with_sour_cream_and_roasted_garlic_and_chive_blossom_and_cracked_black_pepper_overhead_02.jpg

We captured the spirit of Alexia’s brand - it’s focus on the highest quality ingredients and chef-inspired flavor combinations…

… in all forms of Alexia’s delicious fries -sweet potato, rosemary, julienned, skinny, waffle cut and the humble puff.

Thank you to an amazing team!

Credits:

Director + Photographer: Jennifer Davick
Food stylist: Abby Stolfo
Prop stylist: Natasha Kolenko
Production: Indigital Studios
Studio: INGREDIENT STUDIOS